🆕 Podcast with Emerge Dynamic: Asset Tokenization

Podcast Summary

How asset can be digitize, AKA: tokenized and how they become easier to trade, share and global thanks to blockchain's global ledgers. This interview is between Ali Beck the CEO of HollaEx® and the host David Cusimano - Emerge Dynamics Podcast.

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Podcast Transcipt

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🔹 0:01 – Introduction

David [0:01]
Welcome to Emerge Dynamics, the podcast for those who manage and invest in middle market private companies across the globe... (intro continues)

David [0:36]
Today I’m joined by a fascinating guest, Ali Beck. He’s a blockchain and Bitcoin expert who did his senior thesis on cryptography and Bitcoin using elliptic curve cryptography. Ali, welcome to the show.

Ali [1:24]
Thanks for having me, David. Glad to be here.

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🔹 1:29 – Why Should Businesses Care About Blockchain?

David [1:29]
Let’s start broad. Why should business owners and investors pay attention to blockchain, tokenization, and Bitcoin?

Ali [2:11]
It’s an emerging technology that enables us to perform financial activities differently. Bitcoin started as peer-to-peer money, but we've now evolved into programmable money — with smart contracts and automation.

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🔹 3:38 – Real Use Cases: Tokenizing Assets

Ali [3:38]
Tokenization allows us to represent real-world assets like stocks, art, or game items digitally. It’s much easier to automate their transfer or logic on the blockchain than through traditional systems.

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🔹 5:01 – Blockchain Lending: An Example

David [5:01]
Can we dive into something specific — like how blockchain improves lending?

Ali [5:08]
Sure. Traditionally, you’d go to a bank, fill forms, wait on credit scores. On-chain, you can lock up assets like Ethereum in a smart contract and instantly borrow stablecoins. Liquidations and repayments are handled by code — trustless and automated.

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🔹 7:36 – Tokenizing Credit and Real-World Assets

David [7:36]
What about tokenizing credit history or property? Could that replace manual underwriting?

Ali [7:43]
In theory, yes. But connecting digital tokens to real-world assets still requires middlemen or regulation to verify authenticity. Once verified, blockchain handles the rest with ease.

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🔹 11:02 – Real Case: Tokenizing Premium Wine

Ali [11:02]
We worked with a Hong Kong wine company. The founder’s son decided to tokenize premium wines — enabling ownership and trade of bottles digitally, even in fractions. They can still ship the wine physically, but trading and ownership happens on-chain.

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🔹 13:14 – Art Museum Crowdfunding via Tokenization

Ali [13:14]
Another case: a Korean museum wanted to repatriate art from Japan. They issued tokens to fractionalize ownership and raise funds from Korean citizens. Each token represented a share in the artwork.

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🔹 14:53 – Digital vs. Physical Ownership Perception

David [14:53]
These are great examples. Is this shift generational?

Ali [15:00]
Absolutely. Older folks want paper certificates. Younger generations prefer digital tokens for simplicity, portability, and programmability. It’s a mindset shift about ownership and usability.

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🔹 17:37 – Introducing HollaEx®

David [17:37]
Let’s talk about your company, HollaEx®. What does it do?

Ali [17:45]
HollaEx® provides white-label crypto infrastructure — exchanges, tokenization, wallets, and more — for businesses. You don’t need to know how blockchain works. We provide a toolkit to launch quickly with your own branding.

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🔹 20:31 – The Business Pain Point: Dev Complexity

Ali [20:31]
Many businesses fail to launch blockchain projects because hiring Web3 developers is hard. We solve that by offering ready-to-use APIs, interfaces, and tools anyone can integrate with.

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🔹 22:06 – Customization & Use Cases

David [22:06]
So if I’m the wine company, I can fully white-label this?

Ali [22:13]
Exactly. Your branding, your site, your tokens. We support use cases from wine and real estate to gaming and simple crypto on/off ramps.

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🔹 23:38 – Global Adoption Trends

David [23:38]
Where are you seeing faster adoption — U.S. or internationally?

Ali [24:06]
In the U.S., the infrastructure is there, so people get creative. In emerging markets, it’s more about onboarding — getting wallets, buying crypto, building access. Both have different needs but high demand.

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🔹 25:49 – Internal Automation Using AI

David [25:49]
You mentioned automation — even internally. How are you using it?

Ali [26:02]
We’re a lean team. Everyone is expected to automate repeat tasks. We use AI tools and light code to streamline onboarding, sales, and business ops. AI and programmable money work great together.

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🔹 28:45 – Mindset Shift: Don't Hire for Tasks, Automate

Ali [28:45]
Instead of hiring people for every task, we teach our team to build tiny automations. Even non-coders can use AI to manage workflows. It’s the operator mindset — you manage the tools, not do the tasks manually.

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🔹 29:35 – Final Thoughts

David [29:35]
Ali, anything else you’d like to share with business owners before we wrap?

Ali [29:48]
Yes — 2025 will be massive for blockchain and AI. Learn how to integrate them into your business. Stablecoins, programmable assets, automation — it’s all happening fast. You know your industry. Now modernize it with the right tools.

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🔹 31:15 – Where to Find Ali

David [31:15]
If people want to connect or learn more, where should they go?

Ali [31:22]
Visit https://www.hollaex.com. Everything’s there — docs, product info. And I’m on X: https://x.com/cryptalit.

David [31:36]
Thanks so much, Ali. We'll check in again as this world evolves.

Ali [31:43]
Thank you!

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Want to tokenize an asset?

Learn more about tokenization here.