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The Ultimate Guide To White-Label Crypto Exchange Cost

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• Date Published:
August 7, 2023
What factors influence the cost of a white-label crypto exchange?
The Ultimate Guide To White-Label Crypto Exchange Cost

The cryptocurrency business sector has significantly embraced white-label crypto exchange software. It offers a ready-made solution for businesses to launch their exchange platforms quickly and cost-effectively. Let’s explore the factors influencing the cost of white-label crypto exchange software, helping businesses make informed decisions about their investment in these solutions.

What is white-label crypto exchange software?

Businesses can establish cryptocurrency exchange platforms without requiring extensive technical knowledge using pre-built white-label crypto exchange software. It provides a customizable infrastructure, saving time and resources compared to building an exchange from scratch.

The benefits of white-label solutions are twofold. First, they offer a faster time-to-market, enabling businesses to capitalize on the growing demand for cryptocurrency trading. Second, these solutions provide flexibility and customization options, allowing businesses to align the platform with their brand identity and enhance the user experience.

White-label solutions also have robust security features, ensuring user trust and asset protection. With encryption protocols, two-factor authentication, and cold storage, businesses can create a secure environment for cryptocurrency transactions.

Discover how starting an exchange works with our free demo — try the interactive demo here.

The software offers a turnkey solution for businesses entering the cryptocurrency market. It allows quick and cost-effective platform launch, customization options, and built-in security measures. By leveraging these benefits, businesses can establish a competitive edge and capitalize on the rising popularity of digital assets.

Read more:
The Definitive Guide To White-Label Crypto Exchange Solutions 🔗

How much does white-label crypto exchange software cost?

White-label crypto exchange software offers various pricing models for different business needs. The cost of such software depends on factors like the project's complexity, desired features, customization requirements, and security considerations.

Typical price ranges for white-label crypto exchange software can vary, ranging from more affordable options for basic functionality to higher costs for advanced features and extensive customization. Businesses should carefully evaluate their requirements and budget to make an informed decision.

Before selecting your white-label exchange it always wise to do your own research using established software review websites such as G2.

Various software review platforms allow you to compare the costs and features of white-label crypto software in a side-by-side comparison, such as SlashDot and SourceForge. These review websites offer the fastest and easiest way to evaluate and compare costs against your specific exchange software needs.

Read: HollaEx® reviews on G2 software

The cost of white-label crypto exchange solutions

In general, you can expect an ongoing cost of $2,000 to $10,000 paid monthly for a cloud exchange, which is often more cost-effective in the long term as the system is hosted by the software provider, optimizing the hosting of the exchange.

Alternatively, you can purchase the software outright, typically costing over $100,000. The price depends on the features and the work required to make the exchange operational on your website's domain and server infrastructure.

For instance, integrations may be necessary if you require a custom crypto wallet, increasing the cost of the white-label services. The same applies to features like fiat currency on and off-ramping, which typically require custom integration to connect the ramp to your white-label exchange. Generally, a regular crypto-to-crypto exchange without a fiat connection, using the default exchange wallet provided with your white label, offers the most efficient and affordable option. However, adding a collection of custom tokens and digital assets will increase the cost of the white-label crypto exchange.

The cost variations among different white-label exchange software solutions depend largely on the required features and integrations and if your exchange is a cloud exchange. It is crucial to utilize software review websites to research available crypto white-label features and prices and to read all the reviews from other exchange operators about each software.

White-Label Software Pricing: HollaEx® l Exchange Plans

Exploring white-label cryptocurrency exchanges

Entrepreneurs and financial organizations increasingly turn to white-label cryptocurrency exchanges to establish their presence as the cryptocurrency market continues gaining momentum. Often a consulting company will recommend a white-label solution that offers a development solution because it enables quick entry into the trading exchange sector, providing benefits for aspiring crypto exchange businesses.


White-label exchange software often offers an open-source option and a freeware version of the exchange with limited features. This open exchange software enables businesses to evaluate its suitability for their needs by allowing them to freely explore and customize their white-label exchange software.

With white-label cryptocurrency exchanges, entrepreneurs can leverage ready-made platforms customized to their needs to launch their trading exchange and capitalize on the growing popularity of digital assets.

Book demo: See HollaEx® In Action 🔗

The importance of white-label crypto exchange software

White-label crypto exchange software plays a crucial role in the dynamic cryptocurrency market, offering a streamlined path for businesses to enter the exchange market quickly. These solutions enable entrepreneurs to bypass the complexities of building an exchange from scratch, saving valuable time and resources.

By leveraging white-label software, businesses can expedite their market entry and start serving users sooner. The importance of white-label solutions extends to the users as well.These platforms offer accessibility and ease of use, making cryptocurrency trading more convenient and readily available to individuals worldwide..

With user-friendly interfaces and intuitive functionalities, even those without in-depth knowledge of blockchain or cryptocurrencies can easily navigate and participate in trading activities.

Read more: How To Achieve Exchange Success In 10 Steps 🔗

The key features of white-label crypto exchange software


White-label crypto exchange software empowers businesses to create robust, user-friendly platforms with comprehensive features and functionalities. These features typically include crypto-to-crypto exchanges, cryptocurrency wallets, marketplaces, an OTC crypto broker system, market-making bot and sometimes a fiat currency ramp or a fiat payment provider.



The crypto-to-crypto exchange feature facilitates efficient and seamless transactions, allowing users to trade one type of cryptocurrency for another globally. It allows exchange operators to list their custom tokens or coins while enabling users to diversify their digital asset holdings and seize niche market opportunities.



White-label solutions offer secure cryptocurrency wallets that ensure the safekeeping of users' digital assets. These wallets incorporate advanced security measures such as encryption and multi-factor authentication to protect cryptocurrencies from unauthorized access and potential cyber threats.

Moreover, white-label solutions include digital marketplaces where individuals can sell their digital assets to interested buyers. These marketplaces foster liquidity and enable users to exchange digital assets for other cryptocurrencies or traditional fiat currencies. Integration with fiat payment systems further enhances trade stimulation by facilitating the trading of fiat currencies with crypto digital assets.



White-label crypto exchange software's key features and functionalities significantly impact the trading experience and user satisfaction. By enabling seamless transactions, secure storage, and diverse trading options, these features enhance the efficiency and convenience of cryptocurrency trading. They contribute to a user-friendly ecosystem that fosters trust and drives user adoption in the rapidly evolving global cryptocurrency landscape.

Read more: HollaEx® is Integrating Chainlink Price Feeds

Factors influencing the development cost

When developing white-label crypto exchange software, the overall cost is influenced by several key factors that should be considered.

1. Security considerations

Ensuring robust security measures is crucial. Investing in tried-and-true security solutions from reputable vendors is essential to protect the exchange and user assets. Neglecting security can expose the system to malware, hacking, and other online dangers, compromising user passwords and funds.

Certain white-label services enable the integration of custom crypto wallets provided by third-party vendors and regulated crypto self-custody wallets. These options are particularly crucial for enterprises and large organizations requiring multi-party wallet access, making them a stringent requirement.

Developing blockchain-powered financial systems: Developing with HollaEx®

2. Range of components

The desired features and components of the white-label solution directly impact the final cost. The more advanced and extensive the features, such as live chat, mobile apps, payment plugins, and custom token listing, the higher the development cost. Additional customization and settings to enhance the user experience may also increase the overall cost.

3. User interface customization

The complexity of customizing the user interface (UI) affects the development cost. A simple UI with basic settings will be more cost-effective than a highly customized, intricate UI design with much feedback and animations. The level of complexity and aesthetic modifications required will influence the development effort and, consequently, the cost.


4. API integrations

Seamless functionality requires integrating other networks and systems through APIs. A reliable API that links the exchange with external services and databases adds value to the platform but can also impact the development cost. The complexity of integrating APIs and the resources required to ensure stability and security contribute to the overall cost.


5. KYC and AML compliance

The crypto industry considers meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations vital. Implementing features like user registration, real-time verifications, transaction monitoring, and compliance controls incurs additional development costs. Ensuring the exchange adheres to international regulatory requirements adds complexity to the development process.


Read more: How To Start A Crypto Exchange?

Licensing and legal considerations

Operating a crypto exchange involve significant licensing and legal considerations that vary across jurisdictions. Obtaining the necessary licenses ensures compliance with regulatory frameworks and helps build user trust.

It is crucial to stay informed about the regulatory landscape and adhere to compliance requirements for KYC, AML, data protection, and financial crime prevention.

1. Need for licenses

Depending on the jurisdiction, establishing a crypto exchange requires obtaining appropriate licenses. Licenses ensure compliance with regulatory frameworks, enhance credibility, and build user trust. Understanding the specific licensing requirements and engaging legal expertise to navigate the process successfully is essential.

Consider operating from a favorable and forward-thinking jurisdiction within the realm of blockchain-based financial services and exchange technology.

2. Regulatory landscape

The regulatory landscape for crypto exchanges varies across countries and regions. It's crucial to stay informed about the legal requirements, compliance obligations, and potential regulatory changes affecting crypto exchanges. Adhering to the applicable laws and regulations is vital to operate within a legally compliant framework.

The regulatory landscape surrounding cryptocurrencies remains to be determined, particularly in the United States. While some regulatory frameworks exist, there is an ongoing debate and evolving guidance from U.S. regulators regarding the classification and oversight of cryptocurrencies. This ambiguity presents challenges and considerations for businesses operating in the crypto space, including white-label cryptocurrency exchanges. Entrepreneurs and development companies must stay informed about the latest regulatory developments and seek legal counsel to ensure compliance with applicable laws and regulations.

While on the other hand, Hong Kong's Securities and Futures Commission (SFC) has announced that they will start accepting applications for crypto trading platform licenses from June 1. CZ, the CEO, and founder of Binance, is mega-bullish on this recent announcement.

Image credit: Twitter

Additionally, the recent announcement of Blackrock’s pending Spot Bitcoin ETF application has sent the crypto markets buzzing that a U.S. spot BTC ETF will be approved soon. And, with XRPs recent court case win against the SEC, crypto investors are finally starting to see some regulatory clarity. Industry experts expect that regulation clarity and the approval of a U.S. spot BTC ETF will signal a green light to institutional investors, opening the floodgates for institutions to invest.

3. Compliance requirements

Setting up a white-label crypto exchange requires compliance with KYC and AML regulations. Implementing identity verification procedures, transaction monitoring, and adherence to legal obligations for data protection and financial crime prevention are essential.

To operate a trustworthy exchange, developing a compliance framework aligned with regulatory requirements is necessary. Understanding the factors influencing the development cost and the licensing and legal considerations associated with white-label crypto exchange software is essential for businesses entering the cryptocurrency market.

Read more: Crypto Creation: How Will Your New Token Be Priced?

Can anyone create a cryptocurrency exchange?

Creating a cryptocurrency exchange requires a certain level of accessibility, but technical expertise and knowledge are essential. Businesses find it easier to enter the market with the help of white-label solutions, but developing a crypto exchange still demands a thorough understanding of blockchain technology and security considerations.

HollaEx® gives the admin of the exchange a user-friendly dashboard that makes it super easy to to setup, launch and host an exchange for the long haul. Try an interactive demo of our exchange starter dashboard here.

Building a crypto exchange also involves building the back-end interface, also known as the back office or admin controls panel, which allows the operator(s) to manage the exchange. Suppose you create the exchange yourself or utilize a white label. In that case, testing out the administrator controls is essential, preferably getting hands-on testing with a trial or freeware version of your white label.

Choosing between white-label solutions and building from scratch depends on factors such as time, resources, and the desired level of customization.

Read more: Tokenomics Asset Digitalization: Leaving The Paper-Based Economy Behind

Case studies and success stories

Real-world examples highlight the benefits of utilizing white-label crypto exchange software for businesses. Case studies showcase successful implementations and the positive outcomes achieved.

For example, HollaEx®, a prominent white-label solutions provider, has played a vital role in successfully launching hundreds of crypto exchanges across multiple countries. One notable example is KoinKoin, a UK-based exchange serving the UK and critical African regions.

Additionally, the Chivo wallet, which serves as the official Bitcoin and Dollar wallet of the Government of El Salvador, extensively utilized white-label software to introduce the world's first national crypto wallet. This innovative solution enables users to effortlessly conduct Bitcoin transactions and store their assets within the white-label app, similar to a traditional crypto bank.

These case studies demonstrate the tangible advantages of leveraging white-label solutions for crypto exchanges, empowering businesses, and nation-states, to establish their presence in the rapidly evolving digital asset marketplace.

Security measures and data protection

Ensuring top-notch security is paramount in white-label crypto exchange software. Robust security protocols are implemented to safeguard user data and funds from cyber threats. Businesses must prioritize data protection by following industry best practices, including encryption, multi-factor authentication, and undergoing regular third-party security audits.

Establishing user trust and confidence is essential, and businesses can achieve this by adhering to stringent security measures that enable businesses to establish a certain level of user trust and confidence, creating a secure and reliable trading environment. In the cryptocurrency industry, security is of paramount importance. White-label cryptocurrency exchanges prioritize the implementation of robust security protocols to protect user data and funds.


Other security and fraud detection service can also be layered on top of your exchange such as reCAPTCHA or other services that help block automated robots or programs from trying spam and login so your users account. WIth services such as HollaEx®, these featuers come inbuilt.

One practical approach is to utilize open-source exchange software with a long-standing track record in the white-label crypto software space. This demonstrates reliability, as the public has extensively tested and reviewed the software.

Opting for well-established open-source solutions provides a proven level of security that newer, less-tested white-label options may not guarantee. Stakeholders must consider this trade-off of a new modern-looking platform vs. a well-established refined platform.


Utilizing secure Bitcoin wallets and integrating crypto banking functionalities enhances the exchange's security and trust. Best practices, such as encryption, multi-factor authentication, and regular security audits, ensure optimal data protection and safeguard user assets, instilling user confidence and creating a secure trading environment.

Read more: Cyber-Security Best Practices Specific To Crypto Platforms

Customization options, asset pricing and user experience

When it comes to white-label crypto exchange software, businesses have ample opportunities for customization. From user interface customization to incorporating business branding elements, tailoring the software to specific requirements is essential. By providing a personalized user experience, businesses can enhance engagement and user satisfaction, ultimately driving success in the market.

Part of your exchange customization will of course come down to custom pricing. Perhaps you'd like to offer Bitcoin at your local price which may have a premium, this can be done via OTC, or through an orderbook. The custom pricing of digitial assets allow operators to book profits and with certain white labels can allow for consistent dynamic price tracking of global prices.


Attracting and retaining users critically depends on differentiating your white-label cryptocurrency exchange from the competition. Customization options are integral to achieving a unique user experience.

From brand identity customization to intuitive interfaces and cross-platform compatibility, white-label exchanges provide the flexibility to tailor the platform according to specific business requirements. Platform developers' expertise enables businesses to create visually appealing, user-friendly interfaces that enhance user engagement and satisfaction.

Read more: Rebranding my Exchange

Streamlined development process

Developing white-label crypto exchange software follows a systematic process. Businesses should expect a series of well-defined steps from conceptualization to deployment, including requirements gathering, design, development, testing, and deployment.

While timelines may vary based on project complexity, working with a reliable development partner who can provide realistic estimates and ensure timely delivery is crucial.


That’s why selecting the right development company (or developing yourself) is crucial for the success of your white-label crypto exchange venture. With the ever-evolving nature of the blockchain industry, partnering with a development company that possesses expertise in blockchain development and understands the unique requirements of the cryptocurrency market is paramount.

HollaEx® has a proven track record and can offer invaluable insights and guidance throughout the development process, ensuring the smooth execution of your white-label cryptocurrency exchange project.

Read more: HollaEx® Developer Resources and DIY Videos 🔗

Leveraging white-label solutions for decentralized finance

The rise of decentralized finance (DeFi) has revolutionized the cryptocurrency industry, creating new opportunities for investors and enthusiasts. White-label cryptocurrency exchanges play a crucial role in the DeFi ecosystem, offering the necessary tools and features to cater to the needs of DeFi participants.

These exchanges seamlessly integrate DeFi functionalities, including staking, DeFi wallets, and yield farming capabilities, empowering users to access decentralized financial services within a secure and user-friendly environment.

Read more: HollaEx® DeFi v2.3 updates

DeFi development and smart contracts

Integrating decentralized finance (DeFi) capabilities and smart contracts within white-label cryptocurrency exchanges unlocks possibilities. DeFi development solutions allow for the seamless integration of lending platforms, DeFi wallets, and other DeFi protocols, expanding the range of financial services available to users.

Smart contracts enable transparent and efficient asset management by ensuring secure and automated transactions. With the assistance of smart contract developers, businesses can harness the full potential of DeFi within their white-label exchanges.

Read more: DeFi Asset Staking Process

Building, a future-ready crypto exchange platform

In the fast-paced world of cryptocurrency trading, staying ahead of the competition requires a future-ready crypto exchange platform. White-label cryptocurrency exchanges utilize enterprise blockchain technology, enabling developers to create robust architectures that ensure scalability, security, and optimal performance.

With the expertise of platform developers, businesses can create feature-rich trading experiences encompassing advanced order types and real-time market data, providing users with a seamless and efficient trading environment. Some white labels may even include margin trading or derivatives.

Read more: API Guide: HollaEx® provides extensive APIs

Launch a crypto exchange today

Security, customization options, and development complexity significantly impact the cost of white-label crypto exchange software. Emphasizing the benefits of white-label solutions in the cryptocurrency market, businesses can leverage ready-made software to quickly enter the exchange space and capitalize on the growing demand.


Experience the transformative potential of HollaEx® as more than just a white-label crypto software. It's an all-inclusive toolkit that connects your business to the dynamic blockchain world. With HollaEx®, you can launch your exchange featuring custom markets and assets, all on your domain. And the best part? You can start your journey with the freeware, open-source HollaEx® crypto tool kit.

Take advantage of this unparalleled opportunity to create a thriving crypto exchange. Embrace the cutting-edge features and flexibility HollaEx® offers, empowering you to carve your unique path in the ever-evolving cryptocurrency landscape. Take the first step towards success by harnessing the power of HollaEx® today.

Learn more: Automate your exchange with admin APIs and Libraries 🔗

Frequently asked questions (Top White Label FAQs)

1. What is white-label cryptocurrency exchange software?

White-label cryptocurrency exchange software is a customizable solution that allows businesses to launch their cryptocurrency exchange platform. It enables entrepreneurs to leverage existing infrastructure and technologies, such as robust blockchain financial architecture, smart contracts, and blockchain networking, to create a tailored exchange that meets their specific requirements.

2. How can white-label crypto exchanges benefit my business outcomes?

Businesses benefit from numerous advantages offered by white-label crypto exchanges. By utilizing a ready-made solution, you can create new product lines and services, which will generate new revenue streams while saving time and development costs.

These exchanges are designed with user-friendly interfaces, customizable branding options, and advanced features like margin trading, DeFi integration, and NFT marketplace development.


This can also include a cryptocurrency app for Google Play Store, Apple AppStore, Windows, or macOS that can help expand the business outcomes by attracting a more extensive user base, enhancing trading volumes, and increasing revenue opportunities.

3. What factors affect the cost of white-label crypto exchange software development?

Various factors, including the desired features and functionalities, customization requirements, security measures, integration with other systems and networks such as API integrations with fiat payment and wallet providers, compliance with regulatory standards such as KYC and AML, and the level of expertise and experience of the development team influence the cost of white-label crypto exchange software development.

4. How can a white-label crypto exchange solution help me enter the cryptocurrency market?

A white-label crypto exchange solution provides a turnkey platform for quickly entering the cryptocurrency market. It is common for businesses to search for a Binance clone or clone app of whatever popular crypto exchange is out there in the hopes of eliminating the need to create an exchange from scratch, allowing businesses to focus on marketing strategies, user acquisition, branding, business, and the overall big picture.


With a white-label solution, you can expedite the launch process, offer a secure and reliable trading environment, and establish your presence in the competitive crypto industry.

5. What is the role of smart contract developers in cryptocurrency exchange development?

Smart contract developers play a crucial role in cryptocurrency exchange development, partially decentralized exchanges. Smart contracts are often used in centralized exchanges to offer certain decentralized finance applications such as staking. Developers working with exchanges are often fluent react js developers and developers responsible for creating and implementing smart contracts that facilitate secure and automated transactions on the exchange.

Smart contracts can contribute to the transparency and immutability of transaction records while enabling the execution of simple trades and complex asset swap algorithms. They can enhance the overall efficiency and reliability of the exchange. Smart contract developers are sometimes necessary depending on the target market of the exchange participants.

Note that a web3 developer is also commonly used interchangeably with ‘smart control developers’, playing similar roles within exchange projects and services.

6. How does a white-label crypto exchange differ from a decentralized exchange (DEX)?

While white-label crypto and decentralized exchanges (DEX) are used for trading cryptocurrencies, they differ in their underlying architecture.

White-label exchanges are typically built on a centralized infrastructure, providing a familiar trading experience, and superior speed, while being low-cost and with complete control over branding, with features like instant order matching, instant liquidity management, and more end-user controls. On the other hand, DEX operates on decentralized networks, allowing users to trade directly, albeit more costly and slowly, from their wallets without relying on a central authority.

7. Can a white-label crypto exchange support margin trading and other advanced trading features?

Some white-label crypto exchanges offer crypto derivatives with margin trading support, allowing users to trade with borrowed funds and leverage their positions. Margin trading is substantially risky and requires considerably more operational startup capital and ongoing operations.

In addition to margin trading, white-label exchanges can incorporate other exchange scripts and advanced trading features like limit orders, stop-loss orders, market orders, trading bots, IDO development, Dapp development, and API integration, providing users with a comprehensive and sophisticated exchange trading experience.

Note a cryptocurrency exchange script can execute precisely on a specific page on the exchange to deliver cross-platform functionality, such as signing up on both platforms as a user creates an account on one of the platforms.

8. Why start a cryptocurrency exchange?

A cryptocurrency exchange serves as the central hub for trade, providing businesses with a platform to trade various digital goods and services actively. Trade and exchange is a timeless and now global activity that can be conducted through the internet from anywhere, and within minutes, making it a good primary business and/or auxiliary business.


Furthermore, it plays a pivotal role in asset digitization, distribution, and pricing. When digitized (or tokenized), assets gain high fungibility, making them globally tradable and liquid. This enables individuals to own fractions of assets through the exchange.

Moreover, white-label exchanges offer practical solutions to businesses, allowing them to increase revenue by facilitating the trading of popular crypto assets such as Bitcoin on multiple blockchain networks.

By owning and operating an exchange, businesses can bypass the expensive blockchain development process and instantly access core crypto banking technology that operates solely on blockchain financial rails.

9. Does HollaEx® offer blockchain consulting services?

Yes, we offer blockchain application development consulting services. If you’re developing a trading app and need help with someone to talk to and advise your cryptocurrency exchange software developers, then contact our team today.

10. Do you have resources for crypto exchange developers?

Yes, please view our developers page, which has:

  • HollaEx videos
  • Trading bots
  • Exchange APIs
  • Developer Tools
  • Server Status

11. Can I view your code on GitHub?

Yes, you can. Our open source white label crypto exchange software can be viewed here:

https://github.com/hollaex/hollaex-kit

12. Can I read reviews about HollaEx®?

Sure. Feel free to check out the following reviews about HollaEx®:

13. How can I find out more information about HollaEx®?

To learn more about HollaEx®, please visit our resources page, which has more information about:

  • Exchange plans
  • Accounts and payments
  • Pricing
  • Exchange features
  • Plugins and APIs
  • Coin and market pairs
  • Customization.
  • Wallet and transactions
  • Fees
  • Liquidity
  • Additional FAQs
  • Training videos

14. Where can I find the latest news and media coverage about your company?

Head over to our media page, which contains many of the news publications that HollaEx® has been featured in over the years.

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